#what is the new black?

Maybelline New York

Maybelline New York has a long association with Mercedes Benz Fashion week, this year we ramped up the coverage as part of Fashion Week Australia tirelessly updating content each day from the sidewalk.

Live images from Lucia, Editorial from theEdit ladies, films from Maverick, Daily wrap-ups with Ruby Rose and KRINK’s live art – interspersed with Make up expert Nigel How to’s and Facecharts all published to the TREND DIARY hosted within facebook and available on Mobile and Tablets.

#What is The New Black themed the campaign, with a full set of Daily banner updates at 2pm to correspond with the trending items. The New OnebyOne Mascara Satin Black featured as a special edition product withins the coverage lending relevance to the campaign/campaign positioning

Instagram, Pinterest, Tumblr and other Existing MNY social channels supported the content publishing.

#Content is the new black.