Eye Precise

Maybelline New York

Master Precise launched in Australia and NZ March 2012 and for launch we built this app  for testing and assessment for interested folk, providing the space to create, play and experiment with a truly innovative product.

After months of painstaking adjustments the result was so incredibly accurate and realistic – all delivered on bespoke crafted illustrations of Spokesmodel Ruby Rose by Sarah Hankinson.

Flash free – Tablet friendly, great results from all media and a successful launch by the numbers.

It’s really a special piece of work.