Wow.
Around a year ago we pitched a big idea into a potential new client.
It was ambitious, it drew upon all of our cumulative skills and the outcome is the biggest piece of work we've ever undertaken - while the reader (you) might only see a digital magazine delivered to where you are, in a format friendly to where you are, and with a great range of researched, beautifully prepared, relevant words, pictures and film.
Well, it's actually a whole lot more than that.
From the agencies' and our clients' perspective, this is a platform to take a brand forward boldly into a future of fulltime engagement. It's adaptable, readable, interactive, shareable, regular and expandable. It's M:Edition.
Thank you Jo, Stormy, T, Al, Z, Cassie, Nat, Lauren, Cath, Mads, Wil, Jack, Paul, Josh and of course our friends over at Ortolan.
(Big moment, take a look).
Big Thanks to Hugh Peachey, Sarah Hankinson, El Ruby and Nigel - we did this for the launch of Master Precise.
It's a totally Flash Free Drawing toool, and we think (?) that it's one of the best ever - no skips, totally tablet friendly, smooth and true - especially with a stylus.
What do you think: play here?
Latest Campaign for MNY is the 5 day all over everything coverage for MBFWA - this is the New Black.
Jo, Lucia and the ladies from the Edit are all in updating daily, hourly and by the minute in facebook, tumblr, instagram ++++++
Check it out here, here and here.
Fresh from the West Melbourne team, Sarah Hankinson, Nigel Stanislaus and Ruby Rose for Maybelline. - EyePrecise.
It's actually very much like the real thing.
This finally went live. That makes us pretty happy.
A labour of love, one of 3 parts now up and running. 2 to go: a dedicated Ryan Russell, and a dedicated Byron George property coming when they get here.
See the full site here.
We did this.
Yes, we're responsible (in a big part) for this. And we love it. We did it for Right Angle with Karl and Craig.
Thanks to our team Stormboy, Eski, Alex, Benji, Wil, Nat, Dani, Katya, Simone, Rob, Ben, Ben, Hamish & Katie. With a special ones to Nadia, Rachel, Barrie, Chris and Frunch.
I'd expect that, not unlike a doting mum welcoming back their now mid- teens daughter complete with ink and holes from exchange over in iceland/germany/scotland there's a few oh dears, and ums.
And, we'd also expect that over a short period of time the new/faster/better cataloguing, sorting, finding, editing and other fun features will settle and the whole experience of the thousands will remain the park where all the cool kids come to play.
Like, no-one ever grows up?
Since opening their doors in Autumn 2010, Tilley & Charmichael have fast become Soho's go-to hairdressing salon for the British celeb.
They needed a sexy and playful new site & logo and we were more than happy to oblige. Cheers to Will in the studio for pushing this one through.
Pass the shabbly, oh sweetie darling!
We need seats for bottoms, always have.
We're about to order some nice new chairs to replace the motley lot we've acquired over the past 2 very busy years.
As a result of this we need bottoms - or even better, peoples. We need Smart suits, Producers, Creatives, Designers and Dev's of all levels. Not for all the time necessarily, but at least for some and maybe more.
Send us an email , hit us up on the fbook, tweet tc @tobiec or if you're oldskool call 8644 2663
Who's in?
After careful negotiation with the Chinese Consulate we're proud to announce youtube/countryroad is live - playing the latest in beautiful product films, behind the scenes insights and historical archives.
Thanks T.
Lex's furniture design is simply stunning. Some of the most beautiful wood furniture ever. We built the simple, elegant site in WordPress & the simple transitions make it a pleasure to peruse. We designed & created the site a little while back & it's recently been featured on Industrial Design Served. Nice.
We built this iphone app with UK outfit Anomoly for Umbro. Join the chorus of your favourite team by recording your message. Then play it back to hear the chant. Simple, clever & fun.
We've just pushed a little job live today, it's a baby one - a little contra jobby.
Mandy at Amor y Locura has exclusive access to these amazing classic Bogart-with-cigar-Margarita-in-hand range of super comfy chairs available online here at her new buy from the page because big cartel didn't work website.
It's amazing what the offer of free supercool furniture will do for people. Hugh takes some photos, Tobie mixes up a quick layout, Benji rolls out a WP template, Alex ties up a quick calcuation in Javascript and Roberto's your Tío.
Friday night at the MADC awards saw us claim the first cast in steel with a shimmy of bronze "award" for us here at a bit like this for everysecond.betfair.com in the best website category - Yay yay fkn yay.
I say "claim" as technically the award was for M&C Saatchi, however I can assure all folk that indeed the awards protagonists were in fact Tobie C for Creative Direction and Conceptual Dev consulting at M&C, Design and refinement AJ Lawang with Greg Fiske (in house at M&C) and two ABLT-esque gentlemen Rhys Sullivan (with a bit of Jemi) for the programming.
And here it is:
Therefore and with good reason we're claiming it a bit, which makes us all a bit happy.
Full list of the nights recipients here: http://www.madc.com.au/public_site/img/art/2010-MADC-Awards-results.pdf
Now that we've done this:
for our Northcote sisters at Next Door Diner we get some free meals, like green eggs and ham (pork cheek, soft egg, green sauce and toast)
Simple yet effective, very satisfying and a wonderfully good place to eat.
All sorts of things really & listed in order:
1. Big project going live in a few weeks for "that" client, although unless you're into insurance &/or finance you might not ever get to, oh well.
2. Lost of smaller Hugh-like projects rolling out. Many thanks to Benji (he'son the right there >>)
3. There's a couple of juicy projects coming out of the UK as well, so thats very very exciting...
...and if with a bit of luck 4. we may well be looking at more bums on seats in here at the Blackfactory.
So if anyone is interested in working on fun and super interesting projects like none other you've ever seen before then email me (tobie@abitlikethis.com) and we'll see what we can do about most of that promise.
tc
We've just launched a new site for Hugh Peachey Photography. Hugh does good work - so it's very exciting.
It's modest yet functional, it's about the photography after all, built on the wordpress framework. Many thanks to Benji for the build and smart use of Java-tech to keep it all looking swanky, and to Hugh for keeping it simple and clear.
Lovely - now we celebrate.
Around a year ago we pitched a big idea into a potential new client.
It was ambitious, it drew upon all of our cumulative skills and the outcome is the biggest piece of work we've ever undertaken - while the reader (you) might only see a digital magazine delivered to where you are, in a format friendly to where you are, and with a great range of researched, beautifully prepared, relevant words, pictures and film.
Well, it's actually a whole lot more than that.
From the agencies' and our clients' perspective, this is a platform to take a brand forward boldly into a future of fulltime engagement. It's adaptable, readable, interactive, shareable, regular and expandable. It's M:Edition.
Thank you Jo, Stormy, T, Al, Z, Cassie, Nat, Lauren, Cath, Mads, Wil, Jack, Paul, Josh and of course our friends over at Ortolan.
(Big moment, take a look).
Thanks T.
